What is AMP? Get the complete guide on Accelerated Mobile Page

Every website owner wishes to see the great loading speed of the site. This is why professionals try their best to make the website speed up to the mark. There are many methods to speed up website loading. AMP is one of them that boosts the website speed.

What is AMP?

In the USA alone, there are about 30 billion mobile moments. It means every day your mobile can explore new opportunities to offer.

Google Launched AMP to ensure that mobile web pages work at an optimal speed. The Accelerated mobile pages are an open-source project. AMP strips the pages down to their most essential parts and saves the cached version on the Google servers. It allows the immediate delivery of the content.

It removes all the ads, videos and animations to offer smooth content and images. It enables mobile users to read articles and blog posts smoothly.

There was a contribution from thousands of publishers, developers and other tech companies to build AMP.

How does AMP Plug in work?

There is a three-part AMP structure:

  • AMP HTML: It is the subset of HTML and holds many restrictions, properties and custom tags.
  • AMP JS: It is a JavaScript framework for mobile pages that manage asynchronous loading and resource handling.
  • AMP CDN: The optional Content Delivery Network and it automatically makes some performance optimization.

AMP renders the pages by using optimized HTML code. It removes the HTML code tag manager aspect that slows down the website speed.

Important points:

  • There should be a proper validation for the AMP site to work properly
  • Always use a streamlined CSS version
  • If you want to have videos on the page then always use AMP-approved extensions
  • Always declare height and width to avoid quirky-looking images

What are Benefits of AMP?

Benefits of AMP

Page speed:

One of the major benefits of Accelerated Mobile Page is the page speed increment. It provides libraries for creating web pages and seeks to deliver a better mobile experience.

The HTML with restrictions in AMP pages gives better performance. It also uses a Google AMP Cache for serving the stored pages from the website.

Reduce the load time:

AMP also cut down the loading time of the page. It compresses the image, reduces the heavy formats and reduces the file size too. Any user doesn’t wait much for the page to load. It should not take more than 3 seconds to load.

Enhanced SEO:

AMP enhances the SEO of your website. Using AMP SEO, search engines can easily discover your web pages. The positive impact on SEO can be easily seen because it accelerates the website speed.


AMPs make it possible to access the web page across the entire device. Ultimately, making it SEO-friendly. AMP makes fast rendering of the mobile web pages. It restricts the HTML and JavaScript. Ultimately, it makes a mobile friendly website.

No Requirement of Sitemap:

There is no requirement of making an XML sitemap for all those URLs that have AMP pages. Google will pick them up automatically.

Lowers bounce rate:

Speed is an important factor in the website’s success. Therefore, you must be aware of the speed. If the user faces any difficulty in website loading then definitely, the bounce rate will get high. Therefore, it is crucial to look after the speed and if it is slow then we have to work on it.

There are two important factors affecting the loading speed.

  • DOM time – The total time HTML code takes to be received and parsed by the internet browser.
  • Full-page load time – The total time a website takes to load the entire information like CSS, images, font etc.

AMP accelerates the website speed and therefore reduces the bounce rate.

How does AMP work?

Google introduced Accelerated Mobile Page to accelerate the slow mobile experience. It is an open-source project that is validatable, well documented and easily deployable.

There are three core components of AMP:

AMP JavaScript (JS)

The AMP JS library gives the fast rendering of AMP HTML pages. The JS library implements all the major practices like font triggering and inline CSS.

The AMP JS makes everything from the external resources asynchronous.


AMP HTML contains AMP specific tags which are also known as custom tags. This makes them different from the regular HTML tag.

AMP HTML restricts some of the HTML code for improving the website’s performance. Google search engines use HTML tags to recognize AMP.

AMP Cache:

The main use of Google AMP Cache is to serve cached AMP HTML pages. The AMP Cache is a proxy-based CDN (Content Delivery Network) that delivers all the valid AMP documents. The Cache fetches the AMP HTML pages and improves their page performance through caching them.

AMP Cache loads the document to maintain maximum efficiency. There is an in-built validation system that makes the confirmation of the page guaranteed to work.

What makes AMP so fast?

There are some specific HTML tags which we can’t use. You need to use a streamlined version of CSS. There are some certain parts in CSS which you can’t use at all. JavaScript is one of them. So you need to use an off the shelf JavaScript library with things like Lazy Loading.

What does AMP mean for SEO?

Adopting an AMP is not a magical concept to gain the rank. It is crucial to accomplish all the other ranking factors along with it.

Speed matters a lot in the search engine ranking. From the user perspective we need to give priority to speed.

If there are two articles with different loading speed then the faster one will get more priority.

Google finds it valuable to the user if the AMP gets more clicks and fewer bounce. It’s because the page is faster to load.


Accelerated mobile pages are crucial for website success. It can enhance the website’s success by speeding up the page.

To see the AMP impact, you can compare your website performance before and after its installation. With this you will get an idea about its benefits.

AMP Google is a good gift from Google. It brings the super fast delivery of the content and boosts the webpage. It is also a good concept for users as they get the content directly into the palm of hands.

So what do you think about AMP? Have you consider it in your website development? Share your thoughts in the comment section.

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