What are the most important On Page SEO Tactics?
On page SEO tactics are a crucial Search Engine Optimization process. Learn about what techniques you should follow in your SEO approach.
When it comes to website ranking, the first thing that comes to mind is on-page SEO. Professionals always begin SEO with the onsite concept. Here are some of the on-page SEO checklists that can fuel website ranking.
Important On Page SEO Techniques:
Quality Content
Writing is defined as an art and it is a valuable concept in SEO. Content is king is a common phrase that defines the values of Content.
- Try to include original research and images
- Fact-check and cite quality
- Always consider the data from the search results like Searches related to in addition to addressing the FAQ.
- Provide information from the highly relevant resources.
There should be a high degree of accuracy while discussing anything in your content. This is very important for the Search Engine and user as well.
Readability:
You must ask yourself that are your audience understands your point or not. The level of the content also depends on the topic. It means your content should be according to the topic. The technical or scientific content will always differ from the general topics like hobbies. The right SEO tools can help you to check the average grade level of the top-ranked websites.
Page Speed:
The elements of core web vitals of a webpage are other important elements for improving user experience.
Core web vitals measure the page speed and its renders. It also checks the responsive and ensures the things like links and buttons and links don’t unexpectedly shift.
Some of the overview of Core Web Vitals are as follows
- First Input Delay (FID) measures interactivity: It indicates the loading time of the webpage and its execution. So that, a user can interact with the page.
- Largest Contentful Paint (LCP): It measures how fast the largest image or the text block renders on the webpage. As per Google, it must be within the first 2.5 seconds when the page first starts loading.
- Commutative Layout Shift (CLS): It measures the visual stability of the webpage. Here page needs to maintain a CLS of 0.1 or less than that.
Core web vitals are the signals in Google’s page experience algorithm update.
Heading tags:
Heading tags helps in distinguishing the main section and subsections of the page. This is how those sections are related to each other.
Heading tags are H1, H2, H3, H4, H5 and H6. As per the SEO principle, these always come in hierarchy form. Out of all the headings, H1 should always represent the title of the topic. The subsequent headings also represent the subsections.
- The H1 heading should always be one
- There can be more than one H2 heading tags
- If an H2 section has a subsection underneath, then they would start with an H3 tag.
Image Optimization:
Google ranking factor also depends on the great image along with great image. It represents the more opportunities for the more traffic.
There are many ways to improve your Google image search ranking. These are as follows:
- Create original and high quality content
- Optimize the images
- Use image title
- Don’t ignore alt text
- Implement structured data
- Careful with the embedded text
- Always use a descriptive file name
- Ensure about the fast loading time
- Creating an image sitemap
Video:
A large percentage of the Google searches produce YouTube videos. Searches for the information that fall under the categories of how to and tutorials.
YouTube is a search engine itself and represent another way for the people. Employ various YouTube SEO tactics to rank well in the Google Search result and YouTube.
If you are targeting keywords or queries that produce the video result. This is how you must sure you have video for queries.
Alt Text
It is a good practice that professionals often avoid. It is also surprising that professionals do not know the correct way of putting alt text. The correct method of including alt text is to mention a proper description of an image.
In the below image, most of the professional will write the alt text as Laptop. But the correct alt text for the image would be Laptop on a table with a Coffee Mug.
It is major point of debate that whether alt text influence the ranking or not. A good web citizen’s means making the site accessible well.
Other Structured Data:
This is all about how you format the data and information on the page.
Content formatting can refine the user experience. Moreover, it also helps search engines to better understand the content.
It includes :
- Table of the content
- TL DR (“too long, didn’t read”) summary near the top of the article
- HTML tables
- Ordered List
- Bulleted List
Meta Tags:
Meta tags may be like a small thing in the grand scheme of SEO. They also help in the following.
- Drive the clicks and organic search traffic as well
- Avoid the duplicate content issues
- Search engines also determine the webpage topics
- What you need to consider
- Always make sure the tags are properly configured in the head section.
- Include the original title tag and Meta description tag.