What are the React SEO Strategies?
React is gaining popularity to build attractive web pages in fast and efficient ways. Many popular companies like Facebook and Twitter integrate it. It is the best technique to make great web pages with a seamless user experience. However, React SEO is a big challenge.
React offers many benefits but on the other hand, it has its limitations with SEO. It can create an issue when the website is built for traffic purposes.
Thanks to ready-made solutions provided by React to overcome this problem.
Crawling and indexing of web pages:
Google gets about 90% of all the online searches. Let us explain the process through the diagram.
- Any Googlebot always maintains a crawl queue. It contains the entire URLs that need to be indexed in the future.
- Any processing unit will extract the entire URLs <a> tags which are mentioned on the webpage.
- Content is also added to Google’s index.
What is the purpose of Search Engine Optimization?
The major purpose of SEO is to improve the website’s position on SERP (Search Engine Result Page). It increases the website visibility on the search of a particular keyword by the user.
Search engines determine the website ranking by using web crawlers. Any web crawler visits the web page and analyzes them based on specific criteria. The significance of SEO is the same for React websites.
What's wrong with Single Page Application Optimization?
SPA always needs a browser for running the script. This enables the dynamically loading of the content to the web page. When the crawler visits the website, it sees no content. Therefore, the page is not indexed.
Limited Crawling budget:
Crawling budget is the maximum number of website pages that crawler can process in a particular time. When the time is over, the bot stops crawling the site.
What are the general React SEO challenges?
Empty First Pass Content:
Therefore, when the search engine crawls the page, initially it finds no meaningful content. Rendering is the only method through which Google can see the content.
Sitemap file contains all the details like video, pages and other forks of the website. Any search engine reads this file to crawl the website. There is no inbuilt method to create a sitemap in react. Therefore, you need to create a sitemap through some tools.
Loading time and User Experience:
Google has introduced vital web terms to evaluate page speed. The longer loading time affects the user experience. Google gives a lower ranking to such pages.
Absence of Dynamic SEO tags:
SPAs always load the information in the dynamic process. When the crawler clicks on a certain link. Hare, the metadata cannot be refreshed at all. This is the reason why crawlers cannot show the SPA. Creating the individual pages enhances the business expenses.
How to make React Applications SEO-friendly?
The main use of Prerendering is when search bots fail to render the web pages. Pretenders limit the requests to the website. The prerender sends a cached static HTML version to your site if the request is from a crawler.
Server-side rendering: Fetch HTML files with Entire Content:
If you want to build a React Web app, then you should be familiar with client-side rendering and server-side rendering.
Best React SEO practices:
If the URL contains lower or upper case then Google will consider certain pages as separate pages.
To overcome this situation, it is better to keep all URLs in lower case.
Metadata is one of the most important components of SEO. The same is important when it comes to React SEO. It should pop up on the source code. It is not a good practice to keep the title and description in the same structure.
404 Error Code:
It is a common error in all the defective pages. In such a situation it is better to set up a file in route.js and server.js.
The best practice is to specify the on-page images with “img src.” Images show up in its tool without any complications.
The main problem can be with the integration of CSS background with React.
Lazyload is good for exploring the website fast. Also, it creates a good page speed score on Google. It is also an important component there React SEO Google.
More SEO considerations:
- Using a robots.txt file can be quite helpful for search engines on how to crawl the website.
- An optimal URL structure is always good to give an idea of what to do with the page.
- Using CDN can serve all the statics assets like JS, CSS and Fonts