Pay Per Click (PPC) Marketing Services

We start with the analysis of your PPC ad, which you have previously implemented, to understand what has worked for your business. We will also analyse and use any first-party data you possess, including customer information, email and SMS subscribers, and website visitors, in your advertising campaigns. Further, we review the search engine activities of your competitors and evaluate their efficiency in searching for our refinements. This information will form the basis of the PPC strategy we shall develop for you.

As a PPC service, we initiate the preliminary study by conducting keyword research appropriate for the client's business. Keywords are those phrases or words entered into search networks such as Google by individuals searching for something. Thousands of keywords are in the search, and the search traffic, competition, and ready high-value keywords for the ad campaign are some of the metrics considered.

Our PPC experts will create a search engine with all the gathered information. We compose the ad's headline and body, structure the ad group, and select appropriate keywords. We shall also create attractive graphics to display ads for you. This will also include A/B testing of the ads to find cheap but effective ads.

Managing bids can be challenging for a business owner who has never used Google Ads. Hence, we manage bids for all our clients to ensure the highest payoff. In the case of PPC ads, you pay per click, which means that when you place a bid, you are instructing Google the amount you would be willing to pay for that particular click. Our PPC experts will set reasonable but competing bids to ensure you rise to the top without incurring huge debts.

If we don't attract visitors to your site, we can offer a landing page to help generate leads. We have designed thousands of landing pages for small businesses, all built for conversion rate optimisation (CRO) to maximise visitor turnaround.

We rapidly pinpoint struggling aspects of your advertising efforts. Latitude Tecnolabs manages daily campaigns to ensure sustained success. If the results worsen, we can change things quickly. Other agencies resort to the `set it and forget it` perspective. We will regularly optimise your PPC campaigns to ensure the highest possible conversions.

When you hire our PPC management services, you'll always know how your ads perform. Your PPC manager will provide monthly reports with data-driven insights, showing the conversions we're generating and what changes we plan for next month.